Charles H. Green, founder and CEO of Trusted Advisor, has spent years helping businesses develop trust-based relationships with their clients. Early in his career he learned the value of authenticity, focusing on the client, honesty and playing right for the long run. Now he has written several books and spends his time giving keynote addresses, conducting workshops and training sessions and webinars.
In this video, Trust Tip #10: Trust Takes Time is a Cop Out, Charles Green discusses the myth that building trust takes time. Trust is based on four elements: credibility, reliability, intimacy and self-orientation. Reliability is really the only one that takes time to establish. If you build upon the other three values, reliability will take care of itself. Check out this video and great Trust Tip!