Trust Seals 101
Studies have shown that placing trust seals on your website improves conversion rate. This is because it shows customers that your site is safe and secure. This builds confidence and trust, especially with new customers.
To obtain an authentic seal, your site must be validated by a third party who scans your website for security holes and vulnerabilities. Some business owners (mostly shady ones) try to cut costs by either making their own seals or copying real ones and placing them on their website. Faking trust seals will cause serious problems down the road. The entire purpose of trust seals is to build trust. If you are cutting corners and supplying fake seals on your site, you will not only create distrust in your own business, but also taint the reputation of trust seals themselves.
Most people know what signs to search for when looking for secure sites: SSL certificates, the lock icon in the URL address, the URL address highlighted in green and looking for trust seals. Most trust seals are dynamic which means that you can click on the seal itself and a window will pop up showing the verification, ssl certification, and authentication. If a trust seal is fake or just clip art, nothing will happen when you click on the icon.
The placement of your trust seals are important.
Placement of your trust seals also makes a difference. When placed in crucial areas instead of the bottom of the page, it will be easier for customers to see and during critical moments, such as clicking the “buy now” button, your seal will offer a significant reminder that your website is safe and secure.
Trust seals are an important part of building trust with customers, especially new ones. To maximize their effectiveness, make sure your seals are authentic and placed where they are easy to see.