Tim Melville-Ross recently wrote an article in Guardian Professional about ethical business. He said that it was not enough for businesses to say that they are ethical, they need to show it by upholding ethical values and standards. It used to be that telling customers you were trustworthy was enough, then they wanted you to show them, but that is not enough anymore. Now stakeholders want businesses to prove that they have embedded ethical values into their company.
Click here to read more about how businesses can prove that they are trustworthy: http://www.guardian.co.uk/sustainable-business/ethical-business-trust-values?CMP=twt_gu