Studies have shown that there is a strong correlation between consumer trust and website sales. It’s pretty common sense. If consumers trust your website, they are more likely to purchase your product. You may know that you are trustworthy, but there may be things that you are unintentionally doing with your website that actually decreases trust.
8 Ways to Build Consumer Trust
1- Make Your Language Clear and Understandable— You need to write with your audience in mind. If your site reads like a brochure, it might have a lot of useful information, but will be dry and boring. Make your website personable and engaging. Write it as if your customer was sitting right in front of you and avoid a lot of technical terms and details.
2-Proofread, Proofread, Proofread— If your website is littered with typos, it will significantly decrease your credibility. Another killer is improper grammar. They will think that you are ignorant and pass you by.
3-Have an About Me Page— People want to do business with people. Your about me page lets them get to know you and see that you are legit. Check out my previous post dedicated to the All About Me page.
4-Add Testimonials— Don’t go off and brag about how wonderful your product is. If your product is really that good, find a pleased customer who will give a testimonial on your website. They should be sincere and genuine. If you can, include a picture. Video testimonials have become quite popular. Make sure to add some text to go along with the video or picture.
5-Use Verified Signs and Trust Seals— Verified Signs and Trust Seals show your customers that you make security a top priority. When properly displayed, your customers will know that they can trust your website with their payment card information. Make sure that your seals and verifications are from a reputable third-party company.
6- Provide a Physical Address— Listing a physical address and real contact information lets people know that your business truly exists. Customers also want to know how to get in contact with you if there are problems.
7- Add Pictures— Instead of using the same template that your competitors use, try to make your website unique. The more personalized your website is, the more your customers will trust you. Pictures help break up text and adds variety. Don’t just use the same stockphotos you find on every other website but add actual photos from your staff and business.
8- What Happens After Check-Out— Once, when purchasing a downloadable product online, I clicked “buy” and then had no clue what would happen next. Could I download my purchase from the site? Were they going to email me the download? How could I contact them with questions about my purchase? I went over and over the website looking for information. The only thing I could find was the reciept that I had made a purchase. Finally I recieved an email with the download link, but I was sweating bullets for about 10 minutes. Not a very trust-building experience. Make sure your customers know exactly how the check out process will go down.
8- Make sure your site is easy to navigate— If the customer is having difficulty navigating your website or finding the product prices, they will move on to another website. Make sure your site is straightforward and user friendly.
By following these simple tips, you can build a website that will increase consumer trust, build traffic and increase sales.