In previous posts we have established the importance of trust when it comes to building a business and increasing conversion. The fact of the matter is that people do business with people, not logos, ideas or products. With this in mind, what is one of the best and fastest ways to build trust with a customer who is new to your website? The answer may be simple, but effective. The About Me page.
Customers want to know who they’re dealing with. They want to know that your business is legitimate with real people behind it. They want to get to know you, your expertise, your vision, your desires. This is where the About Me page comes in.
1- Tell a story: This will be one of your first chances to introduce your company. Instead just regurgitating a history of the company, choose an experience that represents your company and what it stands for. Maybe it is the day you opened your business, or a specific transaction where you accomplished what you set out to do. Whatever it is, make sure it includes the values of your company and engages the customer, making them want to read more.
2-Share your credentials: Credentials are an important part of letting customers get to know you. They need to know your expertise and your experience. Make sure you share your education, associations you belong to, awards you may have recieved and businesses or people you have worked with. Let them know why they can trust you.
3-Introduce yourself with pictures: This is a good place to show that your are a legitimate business. Post pictures of yourself, your team and even your office. Include bios, your business address and contact information. Customers want to know that they can get in touch with you if something goes wrong. By showing that you are reachable and legitimate, customers will be more willing to trust you.
4-Let them know what they can expect from you: This section is not for listing your services or products. This is where you let your customers know what their experience will be with your company. What are your core values? What sets you apart from other companies? What can your customers expect from doing business with you?
5-Tell them how to get to know you better: This is where you provide links to other websites such as blogs and facebook or twitter pages. It shows that you have a web presence and are easily reachable. It also helps them get to know you by seeing how you respond in different forums.
With these 5 simple steps, you can create a great About Me page and build trust with your customers.
Here are just a few websites with great About Me pages.